The design of the bottle is a tribute to Absolut’s world-famous original bottle, which draws its own inspiration from eighteenth century medicine bottles. In this project, Absolut and Emballator Växjöplast have also worked to create the impression of a patina on the bottle’s lid, which separates this packaging slightly from others, which usually use the standard plain lid.
Just like all vodka from Absolut, Absolut Extrakt is produced in Åhus, in the Skåne region.
Anna Malmhake, CEO of The Absolut Company, says, “We are delighted to launch Absolut Extrakt, a new shot with a delicious flavour and an unmistakeable level of quality. Making our entry into the shots category, it was a natural choice to seek inspiration from our Swedish roots and develop a modern interpretation of the traditional schnapps. We hope that Absolut Extrakt will be part of many joyful moments.”